SPORT, A BANNER FOR COLOUR

For the Intercolor Spring-Summer 2020 season congress, 14 countries met in Marseille at the end of May at the invitation of the Comité Français de la Couleur in partnership with Maison Mode Méditerranée. The 'Rencontres internationales de la couleur' (International Color Meeting) was held at the Departmental Library and Archives of the Bouches du Rhône region.

Experts from around the world shared their colour prospective with professionals from the textile, fashion, design and sport sectors to help orient different manufacturing industries. This was a great opportunity to define cultural uniqueness in today's more open world and establish evolution in the colour vocabulary for sports.Hats off to Japan, the host of the 2020 Olympic games, which will not only set the tone for new 'healthy', Zen influences on sport but also for an ecological consciousness that motivates the organisers of this worldwide event.


Birla Cellulose partners with Ankur Textiles of Arvind

Birla Cellulose, has collaborated with Ankur Textiles, a lifestyle division of Arvind Limited, to launch a wide range of LIVA Fabrics with 100 per cent modal, 100 per cent viscose and viscose blends, as an alternate to traditional fabric for the new age Indian woman who deserves high position as well as comfort in her apparel needs.

The LIVA range of fabrics are introduced under Ankur Textiles' fabric brands—Zoya, Blossom and Glam and Glory. This range has been carefully crafted to meet the requirements of western and ethnic womenswear.Speaking at the launch, Mr Brijesh Bhati, CEO, Ankur Textiles, said, "The launch of this collection marks our expansion into multi-fibre fabrics as a fashionable alternative to cotton.


Liva launches LAPF studio in Tirupur

LIVA, a leading fashion ingredient brand from the Aditya Birla Group launched a state of the art LAPF Studio in Tirupur. This is the third such Studio after NOIDA and New York. LAPF Studios act as a one-stop customer experience centre for innovation, technical, product and marketing solutions.

Tirupur Studio has a collection of more than 2000 fabric innovations of Viscose, Modal & Excel. Technical specifications, uniqueness of the fabric and marketing stories are available in wide variety of fabrics including Woven, Knitted, Flat Knitted etc. LIVA's seasonal collection specially designed by the in-house designers will be on display in the studio to align global buyers to the cluster.


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